MEKO is accelerating in the commercial vehicle segment with an ambitious goal – to expand the business to more than SEK 1 billion in revenue by 2028. “The opportunity is there, we have a clear plan, and we are here to stay,” says Nils Hollmann, MEKO’s Director of Commercial Vehicles.
The commercial vehicle segment covers a wide range of vehicle types. MEKO’s focus moving forward is on three core segments: buses, trucks above 7.5 tons, and trailers, which is everything that runs behind those trucks.
MEKO has long been active in commercial vehicles, but in 2025 the company decided to significantly step up its efforts. The reason is obvious, says Nils Hollmann:
“We are doing this because the opportunity is significant. Across MEKO’s eight key markets, the CV aftermarket represents a SEK 37 billion market. That comes from roughly one million trucks, one million trailers, and more than 100,000 buses on the road. Clearly, this is a real growth opportunity for MEKO,” he says.
MEKO’s ambition is to reach the same leading position in commercial vehicles as the group already holds in passenger cars. To succeed, the company must meet the very high expectations of CV customers – and those expectations are clear.
“First, this business is uptime critical. Every truck is a revenue machine. If it stands still, our customers lose money. ‘Keep it running’ is the number one rule, and availability and delivery speed drive every buying decision,” Nils Hollmann says.
He also points to the need to handle vehicle diversity. No two fleets look the same. From tankers to tippers, the variety is huge – and that complexity requires real CV know-how to truly understand customers and their needs.
Third, he highlights the importance of portfolio breadth and expertise:
“Workshops expect a one-stop shop. And in this business, trust is the currency. Customers buy when they believe we understand their urgency and can keep their trucks earning. That’s why CV expertise, from sales to technical support, is not optional – it’s expected,” he says.
MEKO is well positioned to meet all these demands, including perhaps the most critical one: maintaining a strong local footprint with fast deliveries wherever customers are.
“When you compare these CV demands with MEKO’s strengths, we tick every box,” says Nils Hollmann.
Today, MEKO’s CV business is around SEK 0.3 billion. The next milestone is to surpass SEK 1 billion – a significant increase but realistic to achieve, according to Nils Hollmann:
“This plan is built on real opportunities. We are building on MEKO’s existing strengths while adding new capabilities to grow in both current and future markets. This is not about short-term wins – it’s about building a leading position, step by step.”
MEKO is strengthening its logistics with new state-of-the-art distribution centers across several markets. The result is higher efficiency, a broader range of spare parts, and new capacity for growth. “The step we are taking now is significant. It benefits our customers and gives MEKO a much stronger platform,” says Jessica Tjulander, Director of Wholesale at MEKO.
A growing number of car owners are choosing affordable alternatives for spare parts and products that maintain the same high quality as established brands. MEKO is meeting this demand by bringing together its exclusive brands into a new division with a clearer strategy. The goal is to offer parts and products that match established manufacturers in performance, are adapted to Nordic conditions, come with warranties, and are easily accessible – at a more competitive price.
Jonas Nilsson is driven by a passion for leading and developing people. As Chief Operating Officer of ProMeister Services, he has found his calling – equipping Sweden’s future automotive technicians with the knowledge and tools they need to service and repair both new and older vehicles. “It is a wide-ranging responsibility that requires close collaboration across several areas – exactly the kind of challenge I thrive on.”