"The most awkward road trip of my life gave me new insights"
Pehr Oscarson,
President and CEO,
MEKO
Mobility Barometer 2024
The most comprehensive survey on mobility trends in the Nordics
Despite the initial enthusiasm, the electric car rally is slowing down, and it seems people still harbor significant distrust towards artificial intelligence when it comes to assigning driving responsibilities, according to the most recent edition of the Mobility Barometer.
The Mobility Barometer is the definitive source for understanding transportation trends and preferences across the Nordics. The most recent edition of the report, now in its third year and the largest of its kind in the Nordics, offers a clear, comprehensive picture of how people in Sweden, Norway, Denmark, and Finland choose to get from point A to point B. Not only do we uncover the current trends, but we also investigate the motivations behind these choices and the aspirations for what future mobility might look like in this region.
Facts about the survey 2024
This detailed survey of 4,000+ respondents from the Nordics provides valuable insights into these questions and reveals both day-to-day habits and longer-term wishes regarding personal transportation. This year's report provides valuable comparisons and trends over the past three years, giving deeper insights into evolving mobility patterns.
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Key takeaways and trends from the 2024 report
The electric car rally slows down – and more people complain about high prices
Electric cars are often considered essential for the green transition, yet one in three people in the Nordics disagree. Support for electric vehicles has clearly decrease as more people are deterred by steep prices.
One in three believe electric cars are “only for the rich”
Nearly one in three people across the Nordic countries think that electric cars are just for those with deep pockets — and in one country, this view is particularly strong.
We care about preserving – really
Society’s push for greater sustainability is also impacting drivers and the aftermarket. A vast majority in the Nordics support reusing spare parts and maximizing the lifespan of cars through maintenance and repair.
Re-using car spare parts increasingly important
For the aftermarket, the shift towards a more sustainable car fleet has sparked growing interest in remanufactured spare parts. In line with MEKO’s commitment to circularity, our Head of Sustainability emphasizes the importance of raising awareness to drive behavioral change.
We prefer to drive ourselves – not let the car’s computer steer
Would you trust a computer to be in charge of your car? You’re not alone. Eight out of ten people hold negative views on relinquishing driving responsibilities to AI.
The car: A never-ending love story
The past year has been tough for many, with rising prices and tighter budgets — but that hasn’t stopped us from driving just as often as before. The car remains, by a wide margin, our favorite mode of transportation.
Safety is top of mind – many are open to tougher regulations
Some may argue that strict regulations undermine the freedom of driving, but the reality is that people support enhanced road safety.
Strong support for mandatory alcohol locks in cars
Few issues stir emotions as strongly as drunk driving. To prevent alcohol-related accidents, a clear majority in three out of four Nordic countries believes that alcohol locks should be mandatory in cars.
We want to be green – and think the right way is to keep our cars as long as possible
The best way to be an environmentally friendly car owner is to keep and maintain your car for as long as possible. This is the most common opinion among the general public. Some, however, disagree and believe we should be taking more action to push for a faster transition.
We are open to new services – at least some of us
The automotive industry is undergoing a transformation, with a wave of new car brands, innovations, and business models. But are we willing to embrace these changes?
Right to Repair: Avoiding pitfalls when going electric
Going electric can be an attractive option when it is time to buy or lease a new car. There are pitfalls that one can easily fall into, however. Magnus Sikström, expert on EVs within MEKO, knows how to avoid them.
People expect electric cars to be just as easy to repair as gas cars
A large majority of people in the Nordic countries agree that it must be easy to repair and maintain electric cars. This sentiment is especially strong among Swedes.
A preview: mobility in the next decade
What can we say about the next ten years for mobility? Interestingly, confidence in the future of cars is at its highest since the Mobility Barometer was launched.
Wind of change: Opinions shaping a greener mobility
There is no doubt our transport systems need to be more environmentally friendly, and political changes are underway in many countries and at the EU level. However, the path forward is also sparking political discussion.
